Sandra Luna Design
Work/Branding & Image/Hay Festival

Hay Festival

  Zacatecas, Mexico Cultural festival · Temporary staging Branding & Image
Hay Festival 2010 — carved baroque archway washed magenta inside San Agustín Church, Zacatecas
Hay Festival 2010 — the carved archway of San Agustín Church, Zacatecas, washed in color-changing LED light.

Over the past decade, Hay Festival has grown into a global not-for-profit that runs annual festivals of literature and the arts all around the world.

From July 15 to 18, 2010, the festival was held in Mexico for the first time — and the venue was the magic city of Zacatecas. We had the opportunity to create temporary, colorful scenarios that followed Hay Festival's institutional image across historic spaces: San Agustín Church, the Rafael Coronel Museum, La Ciudadela del Arte cultural center and the Manuel Felguérez Abstract Art Museum.

Linear and accent fixtures with color-changing LED technology gave us the flexibility to design a different mood for each speaker — shifting the character of a centuries-old room from one session to the next, then resetting it again before the next voice took the stage.

One palette of light, a different mood for every voice that takes the stage.

Sandra Luna Design
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Project designed in collaboration with SáaS Lighting · Zacatecas, 2010.